PATEK PHILIPPE ELLIPSE WRISTWATCH WITH BLUE DIAL, REF. 3548J
The ref. 3548 was the part of the first generation of Ellipse watches ever made and popularized in the 1970s iconic Patek Philippe ad campaign “The $1700 Trust Fund”. In 1967, it was introduced alongside the ref. 3546, the case of which has traditional lugs. Both were made initially by the case maker Baugartner and featured the impressively accurate and elegant, ultra-thin caliber 23-300. Made in 18K yellow or white gold, these references introduced the elliptical shape to the Patek Philippe collection, and the ref. 3548 was the truest form of the Ellipse that started it all. A patented, chemical reaction ‘colored’ the gold on these dials, and the blue and the yellow (gilt) are two of the most attractive executions of this aesthetic. Today a blue dial Ellipse from this period is considered a signature look on the wrist of a man or a woman, a statement of design and culture.