Mike Nouveau is a social media phenomenon in the world of watches. Relatively new to the world of watch dealing – up until 2022 Mike was a still a DJ with a background in fashion — he has quickly established himself as TikTok’s preeminent voice on watches with almost half a million subscribers, and over 260,000 followers on Instagram. With New York City as a background and a community of intriguing watch people, Mike both educates and entertains. He has brought a new generation of people to the world of vintage watches with his obsession and contagious enthusiasm. In this fun and candid podcast, Mike explains to John Reardon how he transferred from DJ’ing to exploding on TikTok as a watch expert and how a custom strap video garnered a staggering almost 15 million views. The first serious watch deal that Mike ever made was a Patek Philippe yellow gold Nautilus ref. 3700J – a big watch for his first deal – and his passion for the brand began. John and Mike openly discuss sensitive subjects such as polishing and restoration which many listeners will find enlightening – especially Mike’s refreshing and honest opinion.
You can listen to the great story about the “Cartier Curse” which Mike and John discuss here: https://themoth.org/storytellers/carole-radziwill
Watch this interview on Collectability’s YouTube.
