In Part 2 of this fascinating conversation between Michael Friedman and John Reardon, we hear Michael’s predictions for the future of the watch industry and legacy brands such as Patek Philippe. We also learn about Michael’s new company, the Pattern Recognition Agency which is taking a new approach to watch design focusing on comfort and aesthetics “I want the watch to feel like a second skin” he says. On the more light-hearted side of his career, Michael shares the story of how John Mayer first alerted him to the fact that his name was in a Kendrick Lamar song, and we also hear a clip from Michael’s own step into the music world with his band Chronoserf. Watch this interview on Collectability’s YouTube.